The process establishes direction early, reduces unnecessary decisions and keeps feedback controlled.
During the Cal.com booking process, you provide your business details and current website. The call is used to understand your services, reputation, customers and the main website problem.
A clear decision about whether ORTUS is suitable and which commercial structure should be considered.
ORTUS defines the pages, key messages, required materials and visual direction. This prevents the project becoming a collection of disconnected preferences.
An approved page plan, content request and design direction.
ORTUS produces the website using the agreed visual system and content hierarchy. Feedback is consolidated into defined review rounds rather than scattered continuously across channels.
A responsive website ready for final review.
Feedback rule: One consolidated feedback document per review round.
Contact actions, mobile layouts, page content, booking connections and technical details are checked before publication.
A live website and the applicable support arrangement.
For custom projects, the remaining 50% is paid before launch or final handover. Custom projects include 14 days of support for faults and agreed minor corrections.