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High-intent growth systems

Start where intent already exists.

Ortus captures high-intent demand, qualifies it and delivers genuine sales opportunities to Australian electrification, air conditioning and plumbing businesses.

Check commercial fitSee the system

Commercial signal path

Configured by market
  1. 01
    DemandHigh-intent search

    Google · ChatGPT · organic

  2. 02
    ExperienceRelevant path

    Service · market · territory

  3. 03
    QualificationCommercial fit

    Need · timing · suitability

  4. 04
    HandoffSales opportunity

    CRM · calendar · sales team

Existing intentDefined next step

01 / Industries

Built around three residential service markets.

Different buying journeys require different qualification, follow-up and territory logic.

01

Electrification

Demand and conversion systems for solar, battery storage, EV charging and heat-pump hot water.

  • Solar
  • Battery storage
  • EV charging
  • Heat-pump hot water
Buying condition
Considered purchases with service-specific research before the enquiry.
Qualification
Property, service, territory and timeframe.
Next step
Assessment or quote.
02

Air conditioning

Qualified opportunities across installation, replacement, servicing and repair demand.

  • Ducted systems
  • Split systems
  • Reverse cycle
  • Repairs and servicing
Buying condition
Seasonal installation demand alongside time-sensitive repair work.
Qualification
System type, property, urgency and territory.
Next step
Booking, assessment or quote.
03

Plumbing

High-intent acquisition for urgent, planned and specialist residential plumbing work.

  • Emergency
  • Blocked drains
  • Hot water
  • Leak detection
Buying condition
Immediate faults and planned work enter through different paths.
Qualification
Job type, urgency, territory and access.
Next step
Dispatch or booked visit.

02 / Operating model

Every meaningful signal gets a next step.

One connected commercial system, from existing demand through to review and reactivation.

  1. 01

    Demand

    Capture people already looking across Google, ChatGPT and organic search.

  2. 02

    Qualification

    Separate a raw enquiry from a commercially relevant sales opportunity.

  3. 03

    Delivery

    Route the right opportunity into the calendar, CRM or sales process.

  4. 04

    Continuity

    Follow up, request reviews and reactivate value already in the database.

System in practice

One commercial system, carried through the work.

These residential electrification examples show how an enquiry can move from first reply to a scheduled opportunity and continued follow-up.

01Qualification

The first reply establishes whether the enquiry is worth pursuing.

A configured conversation collects the details the sales team needs and books the next step when the customer is ready.

Example Ortus qualification flow responding to a residential battery enquiry and booking an assessment.

02Delivery

Qualified work reaches the people responsible for it.

The opportunity carries its context into the schedule, CRM or sales process instead of arriving as another unstructured lead.

Example field schedule showing residential electrification appointments and follow-up tasks.

03Continuity

A missed call still receives a defined next step.

Fast follow-up can recover the conversation, collect the request and move a suitable customer towards a booked site visit.

Example missed-call recovery flow progressing from an unanswered call to a booked site visit.

03 / Solutions

Acquisition infrastructure, not disconnected activity.

The same system is configured differently for electrification, air conditioning and plumbing.

  1. 01

    Create demand

    Reach people already looking for the work you want to sell.

    • Lead generation
    • Google Ads
    • ChatGPT Ads
    • SEO
    • AI search
    OutputRelevant enquiry
  2. 02

    Convert demand

    Give each enquiry the right experience, questions and follow-up.

    • Website design
    • Landing pages
    • AI qualification
    • Missed-call text-back
    • Lead and quote follow-up
    OutputQualified opportunity
  3. 03

    Compound value

    Continue the commercial relationship after the first response or sale.

    • Review automation
    • Lead reactivation
    • Customer reactivation
    • Cross-sell systems
    OutputReview or reactivated demand

A cheap lead that never buys is expensive.

Qualified leads are the product.

Ortus optimises for downstream sales quality—not the lowest possible headline cost per lead.

Commercial fit

Set the volume. Define what qualifies. Build around the work you want.

Tell us the market, territory and sales capacity. We’ll determine whether the model fits.

  1. 01Choose a lead volume
  2. 02Agree the qualification rules
  3. 03Route each valid opportunity
Check commercial fit